LOS ANGELES, July 1, 2013—The National Football League announced that it will not be helping Health and Human Services Secretary Kathleen Sebelius promote the Affordable Care Act, known as Obamacare. The Obama administration’s attempts to use the NFL to promote a social policy is seen by critics as brazen, but from a marketing standpoint is quite sensible. The NFL is the big dog of all sports, and everybody wants to be associated with the top dog, popular kid, or whatever metaphor applies. The same adjectives apply in the reverse direction. Saying no to a president may be seen as brazen, but in this case was quite sensible. NFL Commissioner Roger Goodell is obsessed with...
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